Importance of mobile phone metal plates for high-end mobile phones

Increase brand awareness:

It is apparent that the existence of firms like Samsung, Apple, Huawei, and Xiaomi takes the greatest share in the market for mobile phones globally. Nevertheless, CHSUX offers up to 70% of the metal plates for cellular devices.

Improve design and texture:

The middle frame and the shell of the devices made from metal leave the devices sturdy while enhancing their aesthetics. This gives the devices a refined and premium feel. The gloss and texture from the metal contribute to the overall composition making the phone more eye appealing to the consumer who desires class and sophistication.

Enhance signal reception:

Since the metal used has quite a good conductivity, antennas can be easily incorporated into it to enhance the transmitting and reception capabilities of cellular devices. This is crucial now that high speed communication especially 5G has already been adopted with a good quality frame design giving a strong assurance that the signal will be reliable.

Improve durability and protection:

When it comes to shell materials, there is no doubt that a metal one is better than plastic when it comes to strength as it works like a roll cage guarding the internal components from damage. Moreover, metal materials, as opposed to plastics, would generally be more efficient thermally which would assist the device to remain at optimum performance even at high load.

Focus on user psychologies’ fulfillment:

Most of the users think that mobile phones with a metallic body definitely give better class and is more in accordance with their high-end mobile phone expectations1. Even fusing a phone case, the metal middle frame can definitely be appealing and meets their needs for beautiful and high-class mobile devices.

Create unique positioning strategy:

With the early adoption of metal back cover technology on the lower-end models, it is quite rare for low-end models to have a low metal body. Thus, the presence of a metallic casing in high-end models serves as a perfect marketing strategy to position them above the lower-end counterparts and adds brand value.

Thus, mobile phone carrying metal plates helps in enhancing the overall attractiveness of the product, increasing the reception capabilities of the signal, considering the performance of protection and durability, satisfying and creating the psychological expectations of the users, and the competitive differentiation of the products in the market. They are a very essential component in any premium features mobile phone. However, CHSUX has in the metallic mobile phone panel making business for about 16 years and has worked with clients like Xiaomi, Huawei, Foxconn etc.